erm... sorry to break it to you, but that page is actually promo for the movie, not Before Watchmen,
Then why is DC still linking to it in their promotional material? Not contradicting you it just seems strange.
God knows, but that site is definitely for the movie. for a start, I remember it, and there's a link to the movie's official page at the bottom, it even has copyright 2008 down there.
maybe they linked to the page by accident, i do know there was a mock new frontiersman paper with promo stuff for Before Watchmen, but the link for that is http://www.dccomics.com/watchmen/new-frontiersman
which is probably where that url is supposed to redirect to, (so someone in DC's web division screwed up.)